Meet Anthony

Anthony advises boards and senior leadership teams on the human and organizational dimensions of artificial intelligence — the factors that determine whether AI investments deliver value or derail. His work occupies a gap most consultants are unable to address: the behavioral, cultural, and governance realities inside organizations that AI deployment will impact. 

 

As Founder and CEO of Epifini, Anthony built and validated a proprietary AI-powered human-data platform. Epifini reveals how the people across an organisation think, act and connect; the hidden forces that determine every outcome.  It uncovers hidden truths, pinpoints real risks and root causes, and tracks strategic progress in real time. Epifini's methodology has been proven across 21 industries in 10 countries, including the US, UK, Japan, Singapore, Vietnam, China and Australia.

 

Before Epifini, Anthony founded Synergy Risk, a specialist safety and risk consultancy that worked with BHP Billiton, Rio Tinto, Chevron, Acciona and Ferrovial along with leading law firms, on high-stakes incident investigations and cultural transformations. His route into AI governance runs directly through front-line operational risk — a background few if any in the AI advisory space can claim.

 

His corporate advisory and coaching record includes GlaxoSmithKline, Roche, Hiscox, AXA, BHP Billiton, Glencore, Barclays, Dentsu Aegis, Omnicom, Lloyds of London and British Transport Police — programme work spanning risk and crisis management, sales transformation, leadership development, and organizational culture. At GSK, he led the Australasia board through a compounding logistics and market share crisis, redesigning their commercial process and restoring operational confidence.

 

As an executive coach, Anthony holds IECL accreditation and is Director and Vice President of AI and Integrative Technologies at the International Federation of Existential Analysis and Logotherapy (IFEAL). His coaching integrates strengths based coaching with Viktor Frankl's Logotherapy. This is a model designed to build effective leadership in complex environments  where ethics, risk, technology and human factors converge— a rigorous, philosophically grounded alternative to conventional coaching models.

 

Anthony has worked in Artificial Intelligence since 2018 with the founding of Epifini AI. He has advised dozens of senior leaders from the EMEA and US on AI governance strategies and risk management. His profound understanding is supported by his academic work as a Senior Research Fellow and faculty member of the Global Centre for Advanced Studies.

 

As a keynote speaker he has delivered keynotes at safety and risk conferences in the USA, India, Portugal, Switzerland, Australia, Brazil, Argentina and the UK with broadcasts on BBC Radio, LBC, ABC and CBS.

 

Anthony is a Fellow of the Royal Society of Arts, Manufacturing and Commerce and an alumni of EfRATE Paris.